My Portfolio

• Spring 2012 Newsletter

  Cover of Spring 2012 Newsletter featuring upcoming IMAX opening of Tornado Alley.

• Tornado Alley

  Second page of Tornado Alley feature article for MOST Spring 2012 Newsletter. Articles for the quarterly newsletter were planned and written by myself or my interns. Design was led by me and produced by my Art Director.

• Nikon Small World

  An interior newsletter page regarding the Nikon Small World Photomicrography Competition exhibition. Article written by me.

• Rocket Team Challenge

  Each June more than 200 teams of area students build rockets and watch them shoot to the sky. This is the newsletter article advertising the event.

• IMAX Spread

  An interior spread for a MOST newsletter showcasing the newest documentary film and a commercial film sidebar for films that were playing in the theater.
  
  I assisted in choosing new movies for the theater and then responsible for executing a marketing plan to fill the 216-seat Bristol IMAX Omnitheater.

• Flash Mob by Syracuse City Ballet

  Flash Mob by Syracuse City Ballet to promote opening of Dinomania in September 2011.

• TAP into the MOST

  A beer sampling fundraiser event that has consistently grown and now see nearly 1,000 in ticket sales each year. I was in charge of advertising the event with commercials, radio spots, and TV appearances.

• Science Competitions

  Each year, the MOST holds four science competitions that help to propel area students onto the national stage in science. These events are FREE for all students who wish to participate.
  
  I was responsible for marketing the events to potential sponsors, reaching interested schools and students, and design and production of materials needed for the day (i.e. workbooks, name badges, forms)

• Print Ads

  Print ads are changing with the rise of online news sources. This means that print ads should really be targeted exactly where you want them to do. This ad was designed specifically for a special section about summer camps for the local Syracuse paper.

• MOST Science Shop

  Our Store Director wanted to encourage more people to shop at the store and remind the community that you didn't have to pay to enter the store.
  
  The items in this ad all sold out within one week. We started doing a quarterly full page ad which saw spikes in our store income during those periods.

• Unique Events

  To promote the final Harry Potter film (which we were showing almost 4 months since it opened in theaters) we came up with Harry Potter Happy Hours. They proved a lot of fun for us and guests and increased our ticket sales for the movie.

• Education

  Education is very important the museum. We like to put on events with world events in mind. NASA is a great partner to work with for these type of events.

• Photography

  I shoot photography as well. These are a few shots of the Venus Transit event.

• Family Involvement

  We love it when families explore science together. It makes for a richer experience for everyone when they all discover the answer together.

• Local TV

  I always try to promote the museum through TV appearances. Here, one of our science educators does an experiment with the hosts of Bridge Street on 9WSYR.

• Membership

  A membership should always be considered a value for both the organization and the member. Showcasing what the member receives is important in their decision-making. I was responsible for marketing memberships to the community and helping reach membership and monetary goals.

• Membership

  Other side of the MOST Membership brochure.

• Mission MOST Possible

  As part of annual fund campaign we were looking for monies to be designated to the building of a new permanent exhibit on flight and space. This would be the 5th of 6th exhibit renovations. We went with a theme of Mission Impossible and sent potential donors Top Secret mission folders with Objectives for donating. The campaign was one of the first departures from the regular "letter" style. While we had a lot of positive feedback, the new format did not increase revenue significantly.

• The Cover of the Mission: MOST-Possible Fund Campaign.

• Curriculum

  With assistance from the Education Department, I designed curriculum to accompany the exhibits in our museum. The Educators wrote the text. I designed and formatted the pieces, created illustrations, and found photography to accompany the information.
  
  Our first set for our Earth Science exhibit was so popular that we advanced our timeline for creation of other pieces. These were especially popular with home-school parents and groups.

• An Animal Cell Diagram which I created for the MOST Curriculum.

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  2015 Science Media Kit Cover

  Our Media Kit contains all the information potential advertisers may want to know about our offerings when working with Science.
  
  For the second year in a row, I led the project from agency interviews to final product. I worked with the chosen agency, gathered numbers and information from various departments, and wrote copy for the interior pages.

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  Print

  Feedback given on our previous kit was that it felt a little jumbled. This year, I worked with designers to appreciate white space, to focus on our numbers and keep the pages clean of unnecessary clutter.

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  PetriDishAdvertising

  Our Sales Reps like to use certain pages of the kits as pull-outs that can be shared with clients separate from the kit. These pages have a little more design to them.

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  2015_Webinars_SS

  I provide the Sales Reps with numerous sales sheets for various products and publishing opportunities. The sales sheets reflect the design of the media kit to maintain a consistent look and feel for our advertiser clients. We want them to know immediately where the piece is coming from.

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